• Table of Contents

  • 7 Meat Trends Shaping the Future of Protein in 2024
  • 1. Plant-Based Meat Alternatives Gain Ground
  • 2. Cultured Meat: The Next Frontier
  • 3. Ethical and Transparent Meat Sourcing
  • 4. Regenerative Agriculture
  • 5. Meat Snacks and Convenience Products
  • 6. Fermented and Aged Meats
  • 7. Nutrient-Dense and Functional Meats
  • Conclusion
  • Discover ETprotein’s High-Quality Protein Products

7 Meat Trends Shaping the Future of Protein in 2024

The meat industry is constantly evolving, with new trends emerging as consumer preferences shift towards more sustainable, healthy, and innovative options. As we look towards 2024, several key trends are set to shape the future of meat consumption and production. In this article, we’ll explore seven meat trends that are gaining traction and are likely to influence the industry in the coming year.

1. Plant-Based Meat Alternatives Gain Ground

Plant-based meats have been on the rise for several years, and this trend is expected to continue into 2024. With advancements in food technology, plant-based meat alternatives are becoming increasingly similar to animal meat in taste, texture, and nutritional value. Brands like Beyond Meat and Impossible Foods are leading the charge, but traditional meat companies are also entering the space with their own plant-based lines.

• Increased focus on health and sustainability
• Expansion of plant-based options in fast-food chains and restaurants
• Continuous improvement in product quality and variety

2. Cultured Meat: The Next Frontier

Cultured meat, also known as lab-grown or cell-based meat, is meat produced by cultivating animal cells in a lab. This process eliminates the need for animal slaughter and has the potential to reduce the environmental impact of meat production. While still in the early stages, companies like Memphis Meats and Mosa Meat are making significant strides, and we may see more cultured meat products hitting the market by 2024.

• Advancements in biotechnology and scaling production
• Regulatory approvals paving the way for market entry
• Collaborations between startups and established meat producers

3. Ethical and Transparent Meat Sourcing

Consumers are increasingly concerned about the ethical treatment of animals and the transparency of meat sourcing. In response, meat producers are adopting more humane practices and providing clearer information about where and how their meat is sourced. This trend is likely to grow as consumers demand more accountability from the meat industry.

• Adoption of animal welfare certifications
• Increased traceability and supply chain transparency
• Consumer preference for locally sourced and grass-fed options

4. Regenerative Agriculture

Regenerative agriculture is a holistic land management practice that seeks to restore soil health, increase biodiversity, and improve the water cycle. This approach can also enhance the nutritional profile of meat while combating climate change. As awareness of regenerative agriculture grows, more meat producers are likely to adopt these practices in 2024.

• Focus on soil health and carbon sequestration
• Partnerships between farmers and brands to promote regenerative practices
• Consumer willingness to pay a premium for regeneratively raised meat

5. Meat Snacks and Convenience Products

The demand for convenient, high-protein snacks is on the rise, and meat snacks like jerky, biltong, and meat bars are becoming increasingly popular. These products cater to busy lifestyles and are often marketed as a healthier alternative to traditional snack foods. Expect to see more innovation and variety in the meat snack category in 2024.

• Expansion of flavors and formats in meat snacks
• Growth of grass-fed and organic meat snack options
• Integration of functional ingredients for added health benefits

6. Fermented and Aged Meats

Fermentation and aging are traditional methods of preserving meat, but they are gaining new attention for their unique flavors and potential health benefits. Products like dry-aged beef, charcuterie, and fermented sausages are becoming more sought after, with artisanal producers leading the way. This trend is expected to continue as consumers seek out gourmet meat experiences.

• Increased interest in artisanal and craft meat products
• Exploration of global meat preservation techniques
• Consumer education on the benefits of fermented meats

7. Nutrient-Dense and Functional Meats

As health consciousness grows, consumers are looking for meats that offer more than just protein. Nutrient-dense meats that are high in vitamins, minerals, and other beneficial compounds are becoming more popular. Additionally, functional meats that are fortified with health-boosting ingredients like omega-3 fatty acids or probiotics are emerging in the market.

• Development of meats with enhanced nutritional profiles
• Incorporation of functional ingredients into meat products
• Consumer interest in the health benefits of different meat types

Conclusion

The meat industry is undergoing significant changes as it adapts to new consumer demands and technological advancements. From plant-based alternatives to cultured meats, ethical sourcing to regenerative agriculture, the trends for 2024 reflect a growing emphasis on sustainability, health, and innovation. As these trends continue to develop, they will shape the choices consumers make and the strategies meat producers adopt in the years to come.

Discover ETprotein’s High-Quality Protein Products

As the meat industry evolves, so does the demand for high-quality protein alternatives. ETprotein is at the forefront of this shift, offering a range of organic bulk vegan proteins and L-(+)-Ergothioneine (EGT) products. Whether you’re looking for plant-based protein options or functional ingredients to enhance your meat products, ETprotein has solutions that cater to the latest industry trends.

Their extensive product line includes organic rice protein, clear pea protein, and various seed proteins, all characterized by a neutral taste and non-GMO, allergen-free attributes. With purity levels exceeding 98%, ETprotein’s offerings are ideal for industries ranging from nutraceuticals to food and beverage.

As a trusted supplier for leading global brands, ETprotein is committed to delivering protein products that meet the highest standards of quality and sustainability. To explore how ETprotein can enhance your product offerings, contact them at sales(at)ETprotein.com today.

About ETprotein:
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As a trusted company by leading global food and beverage brands and Fortune 500 companies, ETprotein reinforces China’s reputation in the global arena. For more information or to sample their products, please contact them and email sales(at)ETprotein.com today.