Explore 2024’s beverage trends focusing on health, functionality, and innovative proteins, including local flavors and sustainable options for a healthy lifestyle.

Embracing Health and Innovation in the Beverage Industry

As people pay more and more attention to health and quality of life, the beverage industry is also constantly innovating and developing to meet consumers’ needs for health preservation and functional enhancement in bottles. In 2024, it is expected that the beverage market will usher in new consumption trends, in which health preservation and functional improvement in bottles will become one of the main focuses.

Health preservation in a bottle has become an indispensable part of people’s daily life. Consumers are increasingly paying attention to the health benefits of beverages and want to obtain nutrients and energy through drinking beverages. Therefore, consumer trends in 2024 will place greater emphasis on the functionality and nutritional value of beverages. Beverage companies will continue to launch new varieties, including protein drinks, functional waters, natural juices, etc., to meet consumers’ pursuit of different nutritional needs.

In addition to health care in bottles, functional improvement will also become an important development direction of the beverage market in 2024. Consumers not only hope that beverages can provide basic nutrition, but also hope to obtain additional functional effects during the drinking process, such as improving immunity, enhancing physical strength, improving sleep, etc. Therefore, the future beverage market will see the launch of more products that focus on improving functions, such as beverages containing natural herbal ingredients, beverages with added vitamins and minerals, etc., to meet consumers’ pursuit of healthy functions.

As consumers continue to pay more attention to health and functionality, the beverage industry will usher in more innovation and development in 2024. Bottle health preservation and functional improvement will become the main consumer trends in the beverage market, driving the industry to shift toward healthier and more functional development. Consumers will have more choices, and companies will face more opportunities and challenges. In 2024, let us look forward to more novel bottled health drinks and function-enhancing products, adding more possibilities to healthy life.

Food and Beverage Formulation: Looking at Global Local Flavors

Local flavors from all over the world are displayed under the influence of different cultural backgrounds, thus forming a diverse range of regional specialties. Consumers not only pursue the diversity of tastes, but are also keen to taste deeper cultural connotations and local characteristics. This trend is particularly significant in Asian packaged products, including cooking sauces, seasonings, beverages, and packaged noodles. Taiwan’s pearl milk tea is highly praised by consumers in East and Southeast Asia as a specialty delicacy, and it is also becoming more and more popular in the U.S. market. According to Bloomberg, from 2019 to 2022, the growth rate of bubble milk tea shops in six major cities in the United States exceeded 60%. Nowadays, bubble milk tea is more than just a beverage, its taste and texture have been widely integrated into various snacks. In addition to bubble milk tea, two iconic Asian flavors, black sesame and purple sweet potato, will also be presented to consumers in new forms.

Food and Beverage Innovation: The Rise of Innovative Proteins

As consumers’ demands for health and nutrition increase, the food and beverage industry continues to innovate, and innovative proteins have become one of the trends that have attracted much attention in recent years. Innovative proteins refer to protein products prepared using non-traditional raw materials or technologies, aiming to provide more diversified and nutritious choices.

In the field of food and beverages, innovative proteins have a wide range of applications, covering dairy products, vegetarian alternatives, sports nutrition, and other fields. For example, products such as plant protein powder (rice protein, pea protein, mung bean protein, sunflower seed protein, pumpkin seed protein, etc.), insect protein drinks, and algae protein energy bars are gradually favored by consumers. These innovative protein products not only provide high-quality protein but also have the advantages of low carbon footprint and sustainable production, which are in line with modern consumers’ pursuit of health and environmental protection.

With the continuous development of science and technology and changes in consumer demand, innovative proteins will play an increasingly important role in the food and beverage industry, bringing more choices to consumers and promoting continued innovation and development of the industry.

Discover ETprotein’s Rice Protein

In line with the cutting-edge trends of health, nutrition, and sustainability in the beverage industry, ETprotein’s rice protein stands out as a premier choice. Perfectly aligning with 2024’s demand for innovative proteins, this plant-based protein not only offers high-quality nutrition but also embodies environmental responsibility. Ideal for those seeking a healthy lifestyle without compromising taste or efficacy, ETprotein’s rice protein seamlessly integrates into a variety of beverages, enhancing both their nutritional value and flavor profile. Embrace the future of beverage innovation with ETprotein, where health, taste, and sustainability converge.

About ETprotein:

ETprotein, a reputable rice protein Chinese factory manufacturer and supplier, is renowned for producing, stocking, exporting, and delivering the highest quality organic bulk vegan protein and plant proteins. They include Organic rice protein, clear rice protein, pea protein, clear pea protein, pumpkin seed protein, sunflower seed protein, mung bean protein, etc. Our offerings, characterized by a neutral taste, non-GMO, allergen-free attributes, cater to a diverse range of industries. We serve nutraceutical, pharmaceutical, cosmeceutical, veterinary, as well as food and beverage finished product distributors, traders, and manufacturers across Europe, USA, Canada, Australia, Thailand, Japan, Korea, Brazil, and Chile, among others.

Our specialization includes exporting and delivering tailor-made protein powder and finished nutritional supplements. Our extensive product range covers sectors like Food and Beverage, Sports Nutrition, Weight Management, Dietary Supplements, Health and Wellness Products, and Infant Formula, ensuring comprehensive solutions to meet all your protein needs.

As a trusted company by leading global food and beverage brands and Fortune 500 companies, ETprotein reinforces China’s reputation in the global arena. For more information or to sample our products, please contact us and email sales(at)ETprotein.com today.