Research On Consumers¡¯ Preferences For Rice With Different Characteristics
Abstract my country is one of the major countries in rice production and consumption. With the improvement of living standards, people’s requirements for rice quality are also increasing. This study selected 7 representative cities across the country – Tianjin, Harbin, Xi’an, Changsha, Hangzhou, Guangzhou and Chengdu. A total of 163 consumers were recruited as tasters to evaluate 4 types of rice (two types each of japonica and indica). ) for sensory evaluation. The results found that consumers in different regions, ages and genders have different preferences for rice; in traditional indica rice market areas, consumers’ evaluation of japonica rice is significantly higher than that of indica rice, indicating that the indica rice market is shrinking and the japonica rice market is gradually moving southward.
For futher details of this article and research, feel free to contact our team for assistance.
Original research was done by 10.3969/j.issn.1006-8082.2017.01.002
About ETprotein:
ETprotein, a reputable plant protein vegan protein Chinese factory manufacturer and supplier, is renowned for producing, stocking, exporting, and delivering the highest quality organic bulk vegan protein and plant proteins. They include Organic rice protein, clear rice protein, pea protein, clear pea protein, oat protein, watermelon seed protein, pumpkin seed protein, sunflower seed protein, mung bean protein, peanut protein, various of plant peptides etc. Their offerings, characterized by a neutral taste, non-GMO, allergen-free attributes, cater to a diverse range of industries. They serve nutraceutical, pharmaceutical, cosmeceutical, veterinary, as well as food and beverage finished product distributors, traders, and manufacturers across Europe, USA, Canada, Australia, Thailand, Japan, Korea, Brazil, and Chile, among others.
ETprotein specialization includes exporting and delivering tailor-made protein powder and finished nutritional supplements. Their extensive product range covers sectors like Food and Beverage, Sports Nutrition, Weight Management, Dietary Supplements, Health and Wellness Products, and Infant Formula, ensuring comprehensive solutions to meet all your protein needs.
As a trusted company by leading global food and beverage brands and Fortune 500 companies, ETprotein reinforces China’s reputation in the global arena. For more information or to get a free sample of their protein products, please contact them and email sales(at)ETprotein.com today.