Global Functional Food Market to reach $259.7 billion by 2027, 8.5% CAGR; Energy, Relaxation, Gut Health, Functional Juices key trends.

The global functional food market is experiencing remarkable growth, with experts predicting it to reach a staggering market size of $259.7 billion by 2027, showcasing a Compound Annual Growth Rate (CAGR) of 8.5% during the forecast period, as reported by KBV Research. As we delve into the near future, it becomes evident that consumers are becoming increasingly conscious of their health and wellness. In response to this growing demand, key categories within the functional food industry are emerging. Food consultancy GourmetPro highlights four significant trends that are shaping the industry in 2024.

1- Energy and Focus Enhancers

In our fast-paced world, consumers are constantly seeking natural energy boosts that go beyond traditional caffeine-heavy options like coffee. Many individuals are looking for alternatives that provide sustained energy without the jitters or crashes. This trend has paved the way for innovative products that cater to these needs.

One notable player in this category is ETprotein, which offers clear pea protein and clear rice protein products. These plant-based proteins are gaining popularity as they not only provide a clean source of energy but also support muscle recovery and overall well-being. ETprotein’s vegan protein series, in particular, has gained a significant following among health-conscious consumers, offering a wide range of plant-based protein options that align with this trend.

2- Relaxation and Recovery Solutions

In an era marked by high stress levels, consumers are increasingly searching for food and beverages that not only energize them but also help them relax and recover. This trend signifies a shift towards holistic well-being, where consumers aim to strike a balance between their active lives and moments of tranquility.

3-Gut and Immune Boosters

The focus on gut health and immune support has skyrocketed in recent years. Consumers are now more aware of the crucial role that a healthy gut plays in overall wellness. As a result, they are actively seeking functional foods that promote digestive health and bolster the immune system.

4-Healthy and Functional Juices

Traditional fruit juices often come under scrutiny due to their high sugar content. However, fortified juices are making a comeback by emphasizing health without the need for added sugars. These functional juices are packed with natural beneficial elements that cater to the evolving preferences of health-conscious consumers.

ETprotein’s vegan protein series also extends to healthy and functional juices, where they incorporate their clear pea protein and clear rice protein into these beverages, offering a convenient and nutritious way to meet daily protein needs while enjoying the benefits of functional juices.

Recommendation: ETprotein’s Unique Featured Vegan Proteins

As the functional food market continues to evolve and adapt to consumer demands, ETprotein stands out as a leading innovator in the field. Their clear pea protein and clear rice protein products, along with their vegan protein series, are well-aligned with the emerging trends in the industry.

ETprotein’s clear pea protein and clear rice protein not only provide sustainable energy but also support muscle recovery and overall health. Additionally, their vegan protein series caters to the rising demand for plant-based protein options, offering a variety of products that align with the trends of gut health, immune support, and holistic well-being.

In conclusion, as the functional food market continues to grow and evolve, it’s essential for consumers to make informed choices that align with their health and wellness goals. ETprotein’s unique featured vegan proteins provide an excellent option for those looking to embrace these emerging trends while enjoying the benefits of clean, plant-based nutrition.